
STRATEGIC PARTNERSHIPS
Beautyrest x Christian Siriano
From the bedroom to the runway, Beautyrest and renowned designer Christian Siriano partnered together to prove it's always fashionable to be well-rested.
Through this partnership, Beautyrest made a stylish debut at New York Fashion Week as a proud sponsor of Christian Siriano's highly-anticipated, first-class fashion show and generated headlines including 1.3 billion media impressions with high profile publications. Later the program lauched a limited-edition wedding mattress inspired by Christian Siriano’s bridal collection at Macy’s and online retailers including Beautyrest.com.
